Capital one café

always-on OLV

Capital One Cafés are part bank, part café - all in one place. With the introduction of this new tagline and an accompanying messaging framework, we refreshed our always-on OLV to increase brand awareness and answer the question what can I do at a Capital One Cafè? A 2-day shoot at a real location yielded 30+ new assets optimized for Meta, YouTube and Yelp. On set we also captured new photo assets for partner teams to leverage across email, site, search and social.